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Overview

Add each post as a row with its date, platform, pillar and status, and the calendar view builds your month for you. Move posts from idea to posted, and keep a running ideas bank so a blank week never sneaks up on you.

Once posts go live, enter the views, likes, comments, shares and saves to get an engagement rate, and the dashboard shows your best pillars and top posts of the year. Made for small businesses, creators and social media managers.

  • Calendar fills itself

    Your posts appear on a monthly grid, up to three a day plus a '+ more' line.

  • Clear post pipeline

    Every post moves from Idea to Drafting, Ready, Scheduled and Posted.

  • Engagement worked out

    Enter your numbers and the engagement rate is calculated for you.

  • Never run dry

    An ideas bank with priority and status for every idea you have.

What's inside

How it works

  1. 1

    Buy on Etsy, then download the START-HERE PDF and the Excel file from your Etsy Purchases page.

  2. 2

    For Google Sheets, open the link in the PDF and choose Make a copy. For Excel, open the .xlsx file.

  3. 3

    Add your content pillars on Settings, then start planning posts.

Good to know

  • Digital download: nothing is shipped
  • Personal use license: please don't share or resell the files

Questions

How do I make a content calendar in Google Sheets?

List each post with its date, platform and status, then turn those rows into a monthly view. This template does the second part for you: plan posts on the Posts tab and the Calendar tab fills in on its own.

Which platforms does it work for?

Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn, Threads, X, plus your blog and email.

Does it calculate engagement rate?

Yes. Enter views, likes, comments, shares and saves on the Stats tab and the engagement rate is worked out for you.

Can I use it next year?

Yes. Change the year on Settings and keep going in 2027 and beyond.

Do I need Excel?

No. It works in free Google Sheets with a Google account, on a computer, tablet or phone. If you prefer Excel, open the .xlsx file instead. Apple Numbers can open the Excel file too.

How it's made: designed by Sorted Templates. We use AI tools to help draft text and lay out pages, and every page is reviewed and edited by us before it's listed. Lifestyle and mockup images may be AI-generated or AI-edited; the page previews show the actual files.

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