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Overview

The hardest part of posting is knowing what to say. This Notion planner starts you off with 300 post ideas for service businesses, each with what to show and what to say, plus hooks, caption formulas and calls to action you fill in. Give an idea a date and it lands on your content calendar.

It's written for cleaners, bakers, salons and lash artists, pet sitters, daycares, coaches, trades and real estate agents, with 60 ideas that suit any service business. A batch day workflow helps you plan 12–16 posts in a single 3-hour session.

  • Never start blank

    300 ideas you can filter by industry, content pillar and format.

  • Words ready to fill

    100 hooks, 40 caption formulas and 30 calls to action.

  • Dates worth posting

    69 holidays, awareness days and monthly themes with a post angle each.

  • Batch in one session

    A workflow for planning 12–16 posts in about 3 hours.

What's inside

How it works

  1. 1

    Buy on Etsy, then download the START-HERE PDF from your Etsy Purchases page.

  2. 2

    Open the template link inside the PDF and click Duplicate (top right) to copy it into your own Notion.

  3. 3

    Fill in your brand kit, pick ideas from the Idea Bank and give them dates.

Good to know

  • Digital download: nothing is shipped. You get a PDF with your template link
  • For use in your own business: please don't share or resell the template
  • Ideas are general marketing suggestions for US service businesses: edit anything to fit your brand and local rules

Questions

What should a small business post on social media?

The Idea Bank has 300 ideas for service businesses, each saying what to show and what to say. Filter by your industry, content pillar or format to find a month of posts quickly.

Do I need a paid Notion plan?

No. You need a free Notion account from notion.so. The template works on the free plan, on desktop, web, iPad and phone.

Which businesses is it for?

Cleaners, bakers, salons and lash artists, pet sitters, daycares, coaches, trades and real estate agents, plus 60 ideas that work for any service business.

Which post formats does it cover?

Reels, carousels, stories, photos, emails and Google Business posts.

How do I get the Notion template after I buy?

You download a PDF from your Etsy Purchases page. It holds the template link: open it, click Duplicate, and the whole workspace is copied into your Notion in about 5 minutes.

How it's made: designed by Sorted Templates. We use AI tools to help draft text and lay out pages, and every page is reviewed and edited by us before it's listed. Lifestyle and mockup images may be AI-generated or AI-edited; the page previews show the actual files.

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